We start with the business, not the channel
Before anyone talks about TikTok or Google Ads, we want to know what you sell, what it costs you to deliver, and which customer is actually worth winning. Channels are a conclusion, not a starting point.
About us
Saaim & Co. is a marketing and software agency in Dublin. We run the campaigns and we build the things the campaigns point at — which is a deliberate choice, not a service list that grew by accident.
Why we work this way
Most businesses hit the same wall eventually. The agency running your marketing cannot build what the marketing needs, and the developer who built your site does not know why the campaign is underperforming. So a landing page takes six weeks and three email threads, the tracking is set up by someone who never sees the reports, and nobody owns the result.
We put both halves under one roof so that stops happening. The person planning the campaign sits beside the person building the app. Tracking is designed at the same time as the funnel it measures. When something underperforms, one team looks at it — rather than two suppliers explaining that it is the other one’s fault.
That only works at a certain size, which is why we stay small on purpose. A big agency needs volume to feed its structure, and volume is what pushes senior people off accounts and juniors onto them. We would rather take fewer clients and have the people you met in the first meeting still be the people doing the work in month six.
How we work
Anyone can list values. These are the ones that cost us something to keep — which is the only reason they are worth printing.
Before anyone talks about TikTok or Google Ads, we want to know what you sell, what it costs you to deliver, and which customer is actually worth winning. Channels are a conclusion, not a starting point.
If we are not the right fit, or the thing you are asking for will not get you what you want, we say so at the proposal stage. Turning down work we cannot do well is cheaper for both of us than doing it badly.
Campaigns have losing tests in them. You will see those in the reporting alongside the wins, because a report that only contains good news is not a report — it is marketing aimed at you.
The code, the designs, the ad accounts, the domains, the store listings. Set up in your name where the platform allows it, handed over on final payment. Nothing about our relationship should depend on you being locked in.
No jargon in proposals, no acronyms in reports without explaining them, no hiding a scope change in paragraph nine. If you cannot tell what you are buying from reading the proposal, we have written it badly.
The practical bits
Nothing here is a secret, so there is no reason to make you sit through a call to find it out.
Start a project
Send over the brief — or just the problem, if the brief doesn’t exist yet. You’ll get a straight answer on whether we’re the right fit, what it would involve and what it would cost. No pitch deck, no pressure.
Or email directly at info@saaimco.com